At the invitation of BME, international event organizers came to Brazil and prospected deals

Porto Musical 2020
Brasil Music Exchange
(BME) – a Brazilian music fostering project carried out by means of a partnership between Brasil, Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) –, brought last February to Brazil a group composed of three international event organizers and one radio host. They have attended events that are part of the Brazilian music scene and participated in some activities in the cities of São Paulo and Recife. Their purpose was to prospect for gigs and partnerships with Brazilian artists aiming at developing projects with them in their respective countries.

Among the guests were Christine Badier, from live-music venue New Morning (France); David Peñaloza, from radio station Ibero 90.9 FM (Mexico); Jordana Leigh, from Lincoln Center (USA) and Ruari Frew, from The Columbo Group/Jazz Cafe (UK). From February 13 to 15, the players attended the 9th edition of Porto Musical, in Recife. The event promoted the meeting of music professionals and the networking, exchange of ideas, sharing of experiences and creation of business opportunities, activities it has been fostering since 2005.

Besides interacting with artists and other music professionals, the guests also attended gigs, workshops and seminars, among other things. Journalist and radio host Peñaloza had the chance of interviewing artists on the backstage of the event and taking home rich contents about Brazilian culture to share with his Mexican audience.

Daniel Nogueira, BM&A Project Coordinator, has described the initiative as positive and very promising in the near future. “The players had a great time here and the opportunity to see the value of Brazilian music and the potential it has to be explored abroad. I’m sure the event was fruitful and I’m looking forward to see the next moves of these partners”, he said.

In addition to Porto Musical, the guests also participated in the warm-up for Brasil Music Summit, an event taking place in São Paulo in October 6-10. The warm-up included a talk involving the organizers and other guests, a performance of Brazilian band Nômade Orquestra and a happy hour with food and drinks provided by Casal Garcia.

Ruari Frew has described both experiences as amazing and said the event in Recife was full of “great music, beautiful beaches, nice food and interesting people”. The organizer had the chance of seeing the performance of many local musicians for the first time and emphasized the versatility of the artists who were part of the lineup of the event. Ruari also thanked BM&A for the partnership and considered the talk during the warm-up as “productive”, since he has exchanged information and shared experiences with several professionals from the Brazilian music industry during such event.


Brasil Music Exchange (BME) is a Brazilian music fostering project carried out since 2002 by means of a partnership between Brasil, Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). For such purpose, BME organizes several activities to promote the business and the image of Brazil abroad.