Lectures on the first day of BMS address several themes and their links to music

The first day of panels and lectures of Brazil Music Summit: Sync & Music Branding featured discussions on several themes relevant to synchronization: the relationship between music suppliers and producers in the audiovisual market, trends in music and virtual reality, the power of music in animation, focusing on the case of the film “The Boy and the World” and the series “Savings of Extinction”, and work on mega events such as the 2014 World Cup.

In the first lecture, Samantha Schilling from Reel Muzik Werks talked about the release of music and the demand of producers for them: “The most important thing are relationships. Knowing what you are doing and who you are doing it for. You need to know what you are working on. Many people will not look for a type of music simply because they do not know it exists”, she said.

In the panel linked to trends, moderated by Mário Di Poi from Inputsom Arte Sonora and led by Fábio Hofnik from Hyper VR, Bernardo Massot and Evandro Cavalcanti, both from Sonido, they talked about the growth of virtual reality. According to Fábio, “virtual reality will overcome television, as the trend is to migrate to new media, and this area is receiving a lot of investment”.

Success cases

Within the panels that presented successful cases, Alexandre Guerra, from Inputsom Arte Sonora and Mauricio Dias, from Grifa Filmes, spoke about the entire creative process involved in the soundtrack series “Savings of Extinction”, which had a track recorded in Hungary.

Ruben Feffer and Gustavo Kurlat, both of Ultrassom, talked about the success of the song in the animation. In special “The boy and the world” and the creation of all the sonorities that appear in the film. “We think of music in a way that each place brings musical references. The narrative was created by the song”. The movie track was entirely created, and no sounds were copied.

Otávio de Moraes told about the experience of participating in a mega event – in this case, the 2014 World Cup. He was responsible for opening and closing the event. In a rather complex process, which took eight months, he faced several challenges. Among them, the need to accomplish a universal song, in which diverse nations were represented.