There is a new social network in Germany, Leondra Music. As the name indicates, it is focused in music. The network is a business platform where the artist and the booker can meet. BM&A´s PR in Berlin, Dirk Schade, talked to Sandra Leonie Ritter, the head of this project. Check it below:
What does Leondra music mean and what is the idea behind it?
Leondra music is the network of the Player in the musicbiz. With the Leondra music business platform we provide a recipe for modern mu- sic-professionals to optimize their entrance in an all changed, digital world and direct access to their audience (fans). We primarily help young talents in the music market to maintain and we support musicians, depending on the career level to find the correct and appropriate partners to advance/get ahead. That means: More gigs! More success! More money!
Leondra music gives artists all they need, to manage their career autonomously and with success.
The company Leondra GmbH & Co. KG promotes young music acts who embody a modern lifestyle. A style that is characterized by a constant willingness to experiment and a reinterpretation of both the classic and the contemporary. Leondra produces and promotes under its own label Leondra music. Its aim is to support artists in their development and to prepare them for working with big labels and, increasingly, event organizers. This support includes, amongst other things, the production of the artist’s first song as a basis for promoting their first record or online release as well as organizing small concerts. In addition to placing its artists with concert agencies, Leondra, in cooperation with a growing number of partner companies, also handles issues like sales, public relations and marketing for the musicians and their music.
Is Leondra music specialized in any musical styles? If so, which ones?
The Leondra music business platform is open to all genres. Anyone can participate and distinguish himself. From solo to orchestra, from Gregorian chant to the present day, from piccolo to tuba and newcomer to professional musicians – Leondra music welcomes all of them. Our inhouse music label Leondra music focuses on the categories of classical music and jazz. In our network there are plenty of producers and labels, which operate in the other sectors and acquire new talents on us.
Why is Leondra music interested in music from Brazil?
Leondra music observed a general trend toward Latin America. This is evident in the quotations on the subject of language, dance and related venues. The rhythm and the phonetics are closely connected with the music. We also note that more and more artists from abroad, mainly from South America, entering the German music market, which is after all the third-largest music market in the world. Therefore, we are also open in this regard and look forward to Brazilian music and matching events.
Is Leondra music spezialized in any kinds of events or concerts?
Leondra music conveys gig for birthday parties and other festivities in the private and corporate sector, which are offered on the Leondra music business platform. Among the Leondra customers increasingly are privateers who organize house concerts in a luxurious ambience as well as corporate customers looking for musical highlights for their company parties and customer events. Even professional organizers, such as festival director and the Mannheim National Theatre, represent a requests for specific projects on Leondra music.
An example of artists from abroad: The organizers of the Young Euro Classic Festival in Berlin are looking for connection dates and sponsors for the participating orchestras via Leondra music.
What are the procedures and how do you register on Leondra music and what does it cost?
It is that easy to start: You register free of charge on Leondra music and chose, depending on your career level, for a free basic account or a premium account.
Basis = free
Newcomer = 10 € per month
Midlevel Artist = 30 € per month
Profi = 50 € per month
You feed your Leondra Sed Card with everything you have and present photos, videos, news, audio files and grow up your fan base. Via your Leondra Sed Card you will be found by all organizers, whose gig offer fits your profile and repertoire.
At the same time you can apply to gig offers and actively raise your chance of get- ting more gigs, more success, more money! You will be booked and Leondra music does the rest, from contract to payment via escrow.
The feedback from the organizers, companies and locations as well as references from your own fans also help you to distinguish yourself and rise in prices (fee amount).
Leondra charges a commission fee, depending on the type of booking. For book- ings 10% of the artist’s fee and for tour bookings 20% of the artist’s fee.
How realistic are my chances to get a deal in Germany if I register on Leondra music?
As already mentioned on Leondra music artists find everything they need to manage autonomously and successfully.
This means that every musician has it in their own hands. The more he maintains his complete data, the more meaningful is his Leondra Sed Card and the better musicians can be introduced to promoters and producers or be found and booked by interested parties via the Leondra music business platform.
Leondra music presents and introduces the artists around the clock online, 24 hours a day, 7 days a week, 365 days a year. Initiative is paying off! Everyone who is keeping his Leondra Sed card updated and who applies actively simple and convenient with on click for gig offers is raising his chances to be booked.
Who wants to learn more about self-promotion and Gig acquisition register to the Leondra workshop, uses the Leondra certificate and applies to Leondra’s own event series and “Genuss3” and “Live on Stage”.