As previously announced here on BrMusicExchange’s blog, took place in Cannes, France, between the 23rd and 26th of January, one of the most important events in the international music calendar: Midem 2011.
Highly attuned to the market’s new tendencies, the event discussed the most various aspects of the music market and has been considered so far, the edition that gave most attention to references and realities of digital media. Numbers show that from 2010 to 2011, there was a 30% increase in the presence of digital companies, which represents 20% of all participants.
BM&A was there once again and, according to its representatives, Midem 2011 was a success in terms of exposure of the Brazilian product. One of the main intentions of the institution was to promote alliances between entities related to music, so that experiences could be exchanged to increase trade and cultural negotiations between countries.
Michel Nicolau, BRMusicExchange’s consultant, explains: “BM&A acted on two fronts at Midem. The first was regarding relationships with other music exportation associations, with meetings held with offices from countries like England, Germany, Finland, Norway, Iceland, Argentina, Chile, Sweden, Australia, among others. The second one was related to the BrasilMusicExchange project, which intends to transform the organization into a kind of hub for commercial trade in the music industry”.
Meet Latin America
Within the lineup of the event, Midem held a conference promoted by BM&A – “Meet Latin America”. Opened by Michel Nicolau and moderated by Robert Singerman, BrMusicExchange’s PR, the panel also had the participation of professionals with extensive experience in the market, who discussed the various ways of dealing with the opportunities and challenges of the region.
Leonardo Ganem, from Som Livre, John Telfer, from Basement Brasil, Beni Goldenberg, from Terra Sonora and Laura Tesoriero, from EPSA Music, The Orchard, also joined the BrMusicExchange’s team and gave a special attention to a discussion about the importance of the digital market in their countries, in addition to commenting traditional methods of promotion such as concerts.
During the conference BM&A also presented to the international market the BRMusicExchange project.
The “Speed Networking” promoted by BM&A was also a success. At this alternative kind of meeting, representatives of Brazilian companies (just as on “Speed Dating” meetings), met with entrepreneurs from around the world, who had three minutes each to present their products and ideas. The dynamic was dictated by the sound of the gong, which indicated the exchange of partners. An extremely effective way of making new connections.
Also according to Michel Nicolau, BM&A’s consultant at the event, one of the great, and good, surprises at Midem 2011 was the greater exposure and discussion on the digital market – as an example of the presence of digital companies, Youtube took part on the event officially for the first time. Despite the decrease in the number of participants, the most important players were there and in activity.
Were also considered highlights:
- BM&A’s meeting with PJ Bloom, one of the world’s greatest music supervisors, responsible for TV shows like Glee. BM&A has invited him to come to Brazil as part of the BRMusicExchange project.
- The promotional compilation produced by BM&A, which was distributed by the British publication Music Week significantly increased the exposure of Brazilian music.
“Finally, we have to mention that Brazil really took a new position in the international market, a position of leadership. Our economic growth and the work of the BM&A team led us to this condition”, says Michel.