Arquivo de Tags: festival

Interview with Evelyn Sieber – Project Manager Reeperbahn Festival Hamburg/Germany

17 December, 2012 | Exchange, portuguese

Evelyn Sieber received her degree in International Business, majoring in finance & event management before starting a career in a different world – working in 5-Star hotels in Germany and Florida, US. In 2003 she decided – to take off the business suit and join the music industry circus. She started at Womex – the World Music Expo, where in 6 years she worked her way up to Head of Production.

In 2010 she found her new home in Hamburg when joining the Reeperbahn Festival team, where she is now in charge of international cooperations and showcases.

Contact: sieber@infernoevents.com

1. Why would the Reeperbahn Festival be interesting for the music scene and music business in Brazil?

The first of a long list of arguments would be:

“Gateway to the German and European music market”

With Germany being one of the prime European markets for Brazilian music and the Reeperbahn Festival being the biggest national and international meeting platform in Germany… you do the math.

2. What’s the trade mark of the event and how is it different from the long list of similar business events?

The Reeperbahn Festival is a regular commercial festival (yes, don’t be shocked, we do pay artists), with a reputation for being a newcomer festival for music lovers – mainly with bands nobody but the real geeks have ever heard of.

This of course draws the music industry’s attention, which is why we initiated the Reeperbahn Festival Campus as a networking platform a few years ago. Adding all the benefits professionals need to make the absolute best out of their visit – conferences, networking sessions with German and intl. associations, showcases, matchmakings etc.

All of this, plus an extensive arts programme, located in 60 venues – all within walking distance – happening in Germany’s largest entertainment (and redlight…) district, makes it fun as well as productive.

3. How do music people have to prepare their business at Reeperbahn Festival? What are your top personal rules?

Know what you want to achieve and whom to meet. Looking for a label in Germany/Europe? Take the time to research details instead of sending mass-eMails.

Leave about 20% of your time during the day to browse – deals are being made at the bar as well as in meetings. And at the Reeperbahn Festival there are lots of bars ;-) .

4. How organized is the selection of your showcase acts and which musical styles do you prefer?

Genres: Rock, Pop, Indie, Singer-Songwriter, Folk and Electro

There are 2 different approaches:

Commercial:

Starting around April, so far via Sonicbids or personal scouting of our booking team or recommendations of our network etc. I assume everyone reading this knows how the booking of a commercial festival works.

Showcase:

Find out if there is a Brazilian presence you can join, if you have other partner is interested in join or just contact me.

So far our showcases included 3+ bands, but this is not set in stone. We are open for new developments.

The difference between a showcase and a commercial gig are: Showcases involve a cost, are specially promoted to the B2B visitors – our Reeperbahn Festival delegates – and are marked as showcases in the communication.

They take place in the afternoon and evening/night – in some of the same venues as the commercial shows, according to the wishes of the showcase partner and venue availability. One point is VERY important. We really do check and frequently reject showcase acts, even though a partner is willing to pay for it. As the showcases are part of our official programme, it is extremely important to us that style and quality are right for the Reeperbahn Festival.

5. Your event is without stands and exhibition ground. What is the structure of Reeperbahn Festival?

We have 1 main delegate lounge with lots of activities happening around in order to help you to meet the right people.

For example conferences, handpicked matchmakings and networking sessions with national and intl. associations (like IMMF or Yourope, the German promoter’s (bdv), indie label (VUT), publisher’s (DMV) associations).

And of course delegates are welcome at the presentations/showcases/parties our partners like Music Service Asia, Warner, CIMA, Believe Digital, bureau export and many others, are organising.

6. Can you give a short history of the Reeperbahn Festival?

Something for the fact loving reader:

2006 – 1st Reeperbahn Festival with 10.000 visitors, 200 acts, 25 venues

2007 – 12.500 visitors, 125 acts, 15 venues

2008 – 15.000 visitors, 140 acts, 17 venues

2009 – 1st Reeperbahn Festival with B2B platform Campus with 1.200 delegates, 17.000 visitors, 160 acts, 21 venues

2010 – 1.500 delegates from 24 countries, 17.000 visitors, 180 acts, 27 venues

2011 – 2.000 delegates from 30 countries, 20.000 visitors, 200 acts, 50 venues

2012 – 2.500 delegates from 34 countries, 25.000 visitors, 290 acts, 60 venues

2013 – hopefully at least 1 more delegate – you.


(Port) Oportunidades: Inscrições abertas para o SXSW e The Great Escape 2013

20 September, 2012 | Opportunities, portuguese

Sorry, this entry is only available in Port.


The Great Escape 2012

09 May, 2012 | Exchange, Music Market

Taking place in Brighton from the 10th to 12th of May, The Great Escape kicks starts the festival season, introducing 15,000 music lovers to the key artists and sounds of the year. With over 300 bands playing in 30 venues over 3 days, The Great Escape is the key date in the music calendar. In addition to pre-publicised performances, impromptu street gigs spring up all over town. The Alternative Escape, numerous club nights, label parties, industry showcases, unique collaborations and outdoor gigs all add to the festivities.
In the 2012 edition TGE, Brazilian artist Anna-Anna will be playing live, presenting tracks from her most recent project.

Convention

The Great Escape Convention takes place under one roof in The Brighton Dome. The program runs daily between 10am and 5pm and consists of panels and debates for experienced music industry delegates, new music entrepreneur presentations, high end key note interviews, short Q&A sessions, case studies and educational workshops for new entrants to the industry. This runs alongside the festival and is attended by over 3000 delegates annually from across the globe. Targeted networking sessions, parties and sponsored lunches are run every day giving delegates plenty of opportunities to form new business relationships and to catch up with established partners.

This year, Brazilian music will be represented by a Keynote about our national music market and the recent opportunities. Named “PRS for Music presents ‘See you at the Copacabana!’ with Will Page”, the talk approaches an overall about the Brazilian current economic status, and how that influences all kinds of businesses, including music. As the official description says, “In March 2012 Brazil became the world’s sixth largest economy, pushing the UK into seventh place – and as hosts of the World Cup in 2014 and Olympics in 2016, the country’s profile is only going to grow.

As London passes the Olympic torch to Rio, a ‘UK Season In Brazil’ will seek to raise the profile of British culture and business there, and strengthen political relations between the two nations. How can the British music industry benefit from this, and is Brazil an opportunity or threat to artists and rights owners? PRS for Music’s Chief Economist Will Page will throw the spotlight on music in Brazil, presenting and discussing the numbers, successes and misconceptions”.

Source: The Great Escape Official Website


europalia.brasil: the final points

06 March, 2012 | Music Market

Zjakki Willems has worked for Belgian public radio since 1975 and he started the weekly broadcast “Club Tropical” (world music) in 1984 and “Cucamonga” (magazine about rock, blues and world music) in 1993. He was co-founder of the EBU World Music Workshop in 1987 and is a panel member of the World Music Charts Europe. His broadcasts have won several Belgian and European awards and he has been specializing in Brazilian music since he interviewed Chico Science in 1994. He made five series on Brazilian music: Radio Brasil (2000), Radio Mangue (2002), Sintonize Pernambuco (2003), SamPa Beats (2006), Radio Mauritsstad (2009) and Radio Mauritsstad (French version) (2011).

Currently he is making “Closing Time World” for Radio 1 in Belgium and Brazilian mixtapes for Multicult.fm in Berlin. He was the Belgian music curator (for rock, traditional music and encontros) for the Europalia Brasil festival (2011-2012).

Read below his impressions about europalia.brasil:

europalia.brasil is over… It lasted from 4 October 2011 till 15 January 2012 and attracted thousands of people. The biggest share of them went to one of the exhibitions: Brazil.Brasil, Art in Brazil (1950 -2011), Paulo Mendes da Rocha, Extremes, Indios no Brasil, Terra Brasilis, A Rua, Pearls of freedom – Afro-Brazilian jewelry, Incorporations, Gravura extrema, Bispo do Rosário, Copacabana, Rio in Panorama, Design Brasil, Lina Bo Bardi, Sérgio Bernardes, Brasília, Of gold and feathers, Samba etc. Brazilian carnival, Circuito dos Diamantes, Travelogues, Tintin et Milou chez les Arumbayas, Rua na Rua, Retratos Brasileiros, Repórter Sem Beiras and Faixas aqui. Undoubtedly most exhibitions were a success, as well for their artistic content as for the numbers of visitors they attracted. But, remarkably, the main exhibition, Brazil.Brasil, only attracted 50.000 visitors, which is not much compared with the previous editions of Europalia (China, Russia etc.). On the other hand Indios no Brasil has been prolonged till April 15th because it was such a big success.

So europalia.brasil was a success? Yes and no. Most exhibitions were a success, as I wrote, but Brazilian culture is also music! And for the music part of the festival the results are very mixed. The good thing is that there have been many Brazilian concerts and that the media paid more attention to Brazilian music. The bad thing is that the music programme of europalia.brasil didn’t give a complete view of the Brazilian music scene. There was no bossa nova, no hip-hop, no aparelhagem, no maracatu, no funk carioca, … Moreover several concerts have been cancelled: Nação Zumbi, Banda Eddie, Marcelo D2, Renata Rosa… Take for instance Nação Zumbi: they were part of a night of Recife Beat scheduled in three main venues: Handelsbeurs in Gent, Warande in Turnhout and Melkweg in Amsterdam. The line-up of these nights included Banda Eddie, DJ Dolores & band and Nação Zumbi. Everything was confirmed and the Warande even started selling tickets. Then came the news that Recife Beat was cancelled “because there was too much of Recife”. Cancelations are not good signals towards music professionals and consequently this can have a negative impact on future Brazilian concerts in Belgium and the Netherlands.

What about the artistic level and the attendance of the concerts? I haven’t seen a bad concert; on the contrary, I have seen many good and even excellent concerts. The attendance though was not always good. I was very satisfied with the sold-out or nearly sold-out concerts of CéU, Samba Chula de São Braz, Tom Zé etcetera. And of course with the tremendous success of Brazilian Underground. On the other hand some concerts have been poorly attended, mainly because of a lack of knowledge of the Belgian music scene, resulting in programming good bands in the wrong places or in a wrong combination. Take for instance the concert of Siba in the Brussels Palace of Fine Arts: it was fantastic, but it not even attracted 150 people in a hall with 470 seats. The evening before Renato Borghetti, Olivinho and Lulinha Alencar attracted less than 500 people in a hall with 2000 seats. It’s a pity; all those artists deserved a more professional programming.
What about Brazilian music in Belgium and the Netherlands now that europalia.brasil is over? Hundreds of people discovered Brazilian artists that they didn’t know, clichés about Brazilian music have been broken down and concert organizers who had a positive experience became more open to Brazilian music. All that is very positive. But europalia.brasil could have been a good opportunity for building structures for more Brazilian concerts in the future. In that sense it failed. For instance the Botanique, one of the main concert halls in Belgium, wanted to start a series of Brazilian nights. The first night would have been a Europalia event: a Noite São Paulo with Hurtmold, Lurdez da Luz and Soukast. Like Recife Beat it was confirmed and then cancelled.

Something will remain of europalia.brasil though: the Retratos Brasileiros. It is a project of ten portrait pictures and ten videos on the theme: “What is Brazilian culture?”. Retratos Brasileiros is also part of a social and artistic project by the Belgian filmmaker John Erbuer, in collaboration with CCJ Recife, a centre for youngsters from the favelas, who produce themselves the films and pictures in workshops. Have a look at the Retratos Brasileiros here.

Zjakki Willems


(Port) APAP 2012

05 January, 2012 | portuguese

Based in New York, and considered one of the largest gathering of performing arts influencers, presenters, decision makers, managers, and artists, APAP|NYC is the world’s leading forum and marketplace for the performing arts (January 6-10, 2012 – Hilton NYC) with exhibits, meetings, workshops, performance showcases and networking opportunities. The event attracts around 4,000 participants – professionals and artists from over 49 North American states and 30 different countries.

The Association of Performing Arts Presenters (APAP), based in Washington, D.C., is the national service and advocacy organization with nearly 2,000 members worldwide, dedicated to developing and supporting a robust performing arts presenting field and the professionals who work within it. Their members represent America`s leading performing arts centers, municipal and university performance facilities, nonprofit performing arts centers, culturally specific organizations, foreign governments, as well as artist agencies, managers, touring companies, and national consulting practices that serve the field, and a growing roster of self-presenting artists.

In our third year participating in the event, the second as Brasil Music Exchange, our team will be in New York in an unique opportunity to meet and deal with US professionals who work or want to work with our music. As part of the effort  of promoting the new Brazilian music for the event participants, Brazilian artists Bebel Gilberto, Diogo Nogueira, Pedro Moraes and Dende will be playing in scheduled showcases around NYC.

Check the brazilian schedule:

Jan 5th

Bebel Gilberto 6:00

Highline Ballroom, 431 W 16th St,

Jan 6th

Dendê & Band 11:00

Miss Favela, 57 South 5th Street

Matuto 11:00

Barbès, 376 Ninth Street

Jan 7th

Minas Brazilian Adventure 7:15

Hilton NY – Sutton Center, 1335 Ave. of the Americas

Dendê & Band 8:30

SOBs, 204 Varick Street

Diogo Nogueira 10:00

SOB’s, 204 Varick Street

Minas Brazilian Adventure 11:05

Hilton NY – Sutton Center, 1335 Ave. of the Americas

Jan 8th

Matuto 8:30

Cornelia Street Café, 29 Cornelia St

Diogo Nogueira 10:45

Webster Hall – globalFEST, 125 E. 11th St. (3rd/4th)

Jan 9th

Explorative Brazilian Music 10:00

w/ Mauricio Zottarelli Quintet ,  Paula Santoro , Pedro Moraes ,  Mariana Baltar and Sergio Krakowski w/ Choro Funk

(le) Poisson Rouge – 158 Bleecker Street


(Port) Oportunidades Internacionais

21 October, 2011 | Opportunities, portuguese