Maybe it has not yet reached the international charts as it has been conquering the Brazilian popular scene for the past years; maybe it is just too raw for untuned ears. Maybe it’s not. Fact is that a few days ago, a discussion took over Brazilian news… has our beloved Tecnobrega, finally, reached and gained its deserved attention on an international level?
When New York based band The Strokes released their new single last week, “One way trigger“, many Brazilians pointed out the similarities of the track with our well known northern rhythm. Artists went in defense of their creations, fans flooded the social networks with their comments… If it was or not inspired by one of our (many) music styles, it is still unknown. What we do know is that this is a great opportunity for us to introduce to you one of the most popular rhythms of modern Brazil.
Ladies and gentlemen, Tecnobrega:
Based primarily on electronic beats (bye bye bossa nova!), and named (and classified) consciously as a cheesy kind of techno, Tecnobrega has been one of the biggest trends of the past years in Brazil, musically speaking.
Originally from the northern state of Pará – based on a strong soundsystem culture that has been gaining strength in the area for the past decade, Tecnobrega is actually a fusion of traditional (very dramatic) pop northern Brazilian music (based on rhythms such as carimbó, siriá, lundu, calypso) and electronic beats.
For being created and consumed at first in the extreme North of the country, it found its way through the music market mostly independently, gaining fans and admirers before they actually reached the media.
But better than reading about it… is listening to it.
We’ve prepared a list with some iconic bands, symbols of Tecnobrega.
Hope you enjoy!
DJ Cremoso is famous for mashing-up international hits with Tecnobrega beats. Check it out: https://soundcloud.com/djcremoso
And now that you’re a little more into the beat…
Gang do Eletro