Just as most musicians in the beginning of the career, Taynah Reis has to share her attention between her musical dreams and the reality of a working internet programmer for a NGO. So why not mix both her passions into an unique project? That’s exactly what she did.
Taynah Reis was the creator of the winner project of this year’s Midem Hack Day, part of Midem Festival’s official program, that happened last January, in Cannes, France.
All be tuned
All be tuned is an app created by Taynah Reis, a project that preaches the union between composers all over the world, using the internet as a tool so all can create together.
Using the same concept as websites like Myspace, the main idea of All be tuned consists on eliminating the immediate need of a record label in the process of music making. According to Taynah, the technology available online today facilitates the production of quality content at an extreme low cost – and that belief is what motivates the project.
But what is it, exactly? How does it work?
The composer posts a video or an audio file of his new song on the website, specifying the kind of collaboration he is looking for. Drums, base, lyrics, whatever he thinks is necessary to complete his work. With that description also posted, interested artists then send in their suggestions, and it is up to the main composer, the one responsible for the project, to then “hire” the artists he believes are the best for what he wants.
When finished, the song is then posted online at a pre-established price set by the author. The profits are then shared between all the musicians involved – to be fair, a bigger amount of it stays with the main author of the project, the one who posted the idea. If the project is an online success, labels and managers have the opportunity to participate on an online auction of the song, or it’s main author can choose selling it directly to one of the partner labels of the website.
The project is now being developed by Taynah’s crew of programmers and is scheduled to be officially launched in a couple of months.
Musical career
Taynah grew up in a family of musicians, and couldn’t avoid the influence that those loved ones had in her life. Since young she started to study ballet, making here way through the piano, the guitar and, finally, singing.
Today, together with friend and musical producer DJ Atha, she travels around Brazil with a live electronic project, called House Music Live – 4SUN, where she performs covers of great names of international pop music, besides some of her own creations.































