What is it?
The Brasil Music Exchange (yes, that’s with an “s”), a project conducted by BM&A and Apex-Brasil, works to stimulate, as the name suggests, activities and exchanges of experience in the musical market. With a specialized team composed of professionals from BM&A, and an extensive list of contacts, Brazil Music Exchange brings to the music scene a new business vision, enabling actions for the development of the market’s potential.
Working throughout the whole musical production chain BM&A has an extensive network of partners and operates from agreements with several institutions. We act on the cultural scene as a comprehensive entity in the dissemination of Brazilian music, permeating its several areas.
We guide our work based on five main cores. Each core has its own direct communication, including public relations and international press relations, webpages and exclusive promotional CD, in addition to active participation in our major projects.
The main cores of BM&A are:
1: Dedicated to European World Music market, core number one has as its main event the Womex fair, held in Copenhagen, Denmark. Focused on the festival industry, especially those who aim at World Music, Womex reunites the most important buyers of shows in the world, being considered the largest in its category, with more than 90 countries represented in their stands. To promote the selected works several specific activities are planned, such as promo CD production and joint actions with websites, radios and magazines.
2: Dedicated to North American and British Urban, Pop, Rock and World Music market, core number two has as its main events the South by Southwest (SXSW) fair in Austin, United States – the largest in its category, the APAP fair, which takes place in New York, USA, and the Liverpool Sound City fair, held in Liverpool, England. To promote the selected works several specific activities are planned, such as promo CD production and joint actions with websites, radios and magazines.
3: Dedicated to U.S. market and covering all musical styles, this core’s function is to serve the large market of U.S.’s college scenario. The two biggest events of this circuit are CMJ and NACA, with its convention that intends to bring up opportunities for new bands interested in touring throughout the many events held by American universities. Known by its massive participation, the events are known to receive more than 2,500 bookers and show programmers, that represent together an estimated budget of $ 32 million. The bands that play at these events are known to earn around $ 2,500 per presentation. To promote the selected works several specific activities are planned, such as promo CD production and joint actions with websites, radios and magazines.
4: Dedicated to European and Japanese Jazz and Brazilian music markets, has as its main event Midem, the most traditional international music fair, with over 40 years of existence- it is also the most representative. With exhibitors from around 100 different countries, receives over 9000 music professionals. To promote the selected works several specific activities are planned, such as promo CD production and joint actions with websites, radios and magazines.
5: Dedicated to Latin American market, covering all styles of music, has as its main event the BAFIM fair – held in Buenos Aires, Argentina, since 2006. Has established itself as the leading music fair in Latin America, with over 100 000 visitors (it is open to the general public), and entrepreneurs from over 15 countries (2008 data). Since 2008, BAFIM is part of a partnership between BM&A and the Government of Buenos Aires, which ensures a privileged space in the event and the guarantee of at least three Brazilian bands selected for their shows.
How can you participate?
If you plan musical activities abroad, Brazil Music Exchange can assist you. Keep following our blog, with regular updates with information about possible opportunities and deadlines. If you have any specific project, please contact us! Our team is available to guide you in the best way!
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) serves companies of all sizes and exporting stages, focusing on small and medium-sized companies. The Agency strategically seeks to increase the number of Brazilian exporting companies in the foreign market, to diversify and add value to Brazilian exported products, to increase the volume of Brazilian exports, to consolidate the country’s presence in traditional markets and to open new markets for Brazilian products and services. In order to achieve these goals, Apex-Brasil provides services of Information, Building Export Capacity, Trade Promotion, Positioning and Image, and Support to Internationalization.Apex-Brasil organizes a wide range of trade promotion activities in partnership with sector organizations, by means of the Sector Projects (PS). They include prospective missions and trade missions, business rounds, support to participation of Brazilian companies in major international fairs and visits of foreign buyers and trend-setters to learn about the Brazilian productive structure, among other actions and special projects.
The Agency currently supports 81 sectors of the Brazilian economy, divided into six large productive categories: food and beverages, fashion, technology and health care, housing and civil construction, entertainment and services, and machinery and equipment. The Agency also develops and builds the image of these productive sectors by means of comprehensive marketing activities and dissemination focused on entrepreneurs and consumers of high potential purchasing power.As an organ focused on strategy development, Apex-Brasil produces competitive and business intelligence studies in order to guide decisions of Brazilian firms on entering international markets.
As part of its effort to internationalize Brazilian companies, Apex-Brasil counts on Business Support Centers around the world, which are platforms designed to help Brazilian companies in key global markets.
Apex-Brasil Desks established in ten Brazilian states aim to get closer to Brazilian companies. Training for export is provided in 26 operational centers throughout Brazil.
To attract direct investments into the country, the Investments Unit at Apex-Brasil is focused on identifying opportunities, promoting strategic events and providing support to foreign investors in analyzing the market and establishing in Brazil.
In terms of international affais, Apex-Brasil coordinates major world forums such as the Brazil-U.S. CEO Forum, the Brazil-UK Joint Economic and Trade Committee (JETCO), the Brazil-Mexico Forum, theBrazil-India Forum, among others. Since 2008, the Agency has also been chairing the World Association of Investment Promotion Agencies (WAIPA) and, since 2009, the Ibero-American Network of Trade Promotion Organizations (RedIbero). In 2009, Apex-Brazil has been ranked by the World Bank as the second best agency for foreign investment support among 181 institutions around the world and first in Latin America and the Caribbean.