Brasil Music Exchange.

What is it?

The Brasil Music Exchange (yes, that’s with an “s”), a project conducted by BM&A and Apex-Brasil, works to stimulate, as the name suggests, activities and exchanges of experience in the musical market. With a specialized team composed of professionals from BM&A, and an extensive list of contacts, Brazil Music Exchange brings to the music scene a new business vision, enabling actions for the development of the market’s potential.

BM&A:

Working throughout the whole musical production chain BM&A has an extensive network of partners and operates from agreements with several institutions. We act on the cultural scene as a comprehensive entity in the dissemination of Brazilian music, permeating its several areas.

We guide our work based on five main cores. Each core has its own direct communication, including public relations and international press relations, webpages and exclusive promotional CD, in addition to active participation in our major projects.

The main cores of BM&A are:

1: Dedicated to European World Music market, core number one has as its main event the Womex fair, held in Copenhagen, Denmark. Focused on the festival industry, especially those who aim at World Music, Womex reunites the most important buyers of shows in the world, being considered the largest in its category, with more than 90 countries represented in their stands. To promote the selected works several specific activities are planned, such as promo CD production and joint actions with websites, radios and magazines.

2: Dedicated to North American and British Urban, Pop, Rock and World Music market, core number two has as its main events the South by Southwest (SXSW) fair in Austin, United States – the largest in its category, the APAP fair, which takes place in New York, USA, and the Liverpool Sound City fair, held in Liverpool, England. To promote the selected works several specific activities are planned, such as promo CD production and joint actions with websites, radios and magazines.

3: Dedicated to U.S. market and covering all musical styles, this core’s function is to serve the large market of U.S.’s college scenario. The two biggest events of this circuit are CMJ and NACA, with its convention that intends to bring up opportunities for new bands interested in touring throughout the many events held by American universities. Known by its massive participation, the events are known to receive more than 2,500 bookers and show programmers, that represent together an estimated budget of $ 32 million. The bands that play at these events are known to earn around $ 2,500 per presentation. To promote the selected works several specific activities are planned, such as promo CD production and joint actions with websites, radios and magazines.

4: Dedicated to European and Japanese Jazz and Brazilian music markets, has as its main event Midem, the most traditional international music fair, with over 40 years of existence- it is also the most representative. With exhibitors from around 100 different countries, receives over 9000 music professionals. To promote the selected works several specific activities are planned, such as promo CD production and joint actions with websites, radios and magazines.

5: Dedicated to Latin American market, covering all styles of music, has as its main event the BAFIM fair – held in Buenos Aires, Argentina, since 2006. Has established itself as the leading music fair in Latin America, with over 100 000 visitors (it is open to the general public), and entrepreneurs from over 15 countries (2008 data). Since 2008, BAFIM is part of a partnership between BM&A and the Government of Buenos Aires, which ensures a privileged space in the event and the guarantee of at least three Brazilian bands selected for their shows.

How can you participate?

If you plan musical activities abroad, Brazil Music Exchange can assist you. Keep following our blog, with regular updates with information about possible opportunities and deadlines. If you have any specific project, please contact us! Our team is available to guide you in the best way!

Apex-Brasil