Taking place in Brighton from the 10th to 12th of May, The Great Escape kicks starts the festival season, introducing 15,000 music lovers to the key artists and sounds of the year. With over 300 bands playing in 30 venues over 3 days, The Great Escape is the key date in the music calendar. In addition to pre-publicised performances, impromptu street gigs spring up all over town. The Alternative Escape, numerous club nights, label parties, industry showcases, unique collaborations and outdoor gigs all add to the festivities.
In the 2012 edition TGE, Brazilian artist Anna-Anna will be playing live, presenting tracks from her most recent project.
Convention
The Great Escape Convention takes place under one roof in The Brighton Dome. The program runs daily between 10am and 5pm and consists of panels and debates for experienced music industry delegates, new music entrepreneur presentations, high end key note interviews, short Q&A sessions, case studies and educational workshops for new entrants to the industry. This runs alongside the festival and is attended by over 3000 delegates annually from across the globe. Targeted networking sessions, parties and sponsored lunches are run every day giving delegates plenty of opportunities to form new business relationships and to catch up with established partners.
This year, Brazilian music will be represented by a Keynote about our national music market and the recent opportunities. Named “PRS for Music presents ‘See you at the Copacabana!’ with Will Page”, the talk approaches an overall about the Brazilian current economic status, and how that influences all kinds of businesses, including music. As the official description says, “In March 2012 Brazil became the world’s sixth largest economy, pushing the UK into seventh place – and as hosts of the World Cup in 2014 and Olympics in 2016, the country’s profile is only going to grow.
As London passes the Olympic torch to Rio, a ‘UK Season In Brazil’ will seek to raise the profile of British culture and business there, and strengthen political relations between the two nations. How can the British music industry benefit from this, and is Brazil an opportunity or threat to artists and rights owners? PRS for Music’s Chief Economist Will Page will throw the spotlight on music in Brazil, presenting and discussing the numbers, successes and misconceptions”.
Source: The Great Escape Official Website
