midem, held annually in Cannes, France, which will happen from January 28th to 31st 2012, is the most traditional fair of international music. In its 46th edition, it is also the most representative of them.
Focused not only on the music market, but also open for discussions on the Internet, technology and communication, the fair brings together exhibitors from nearly 90 countries and 6000 professional participants.Representatives of recording, publishing and live productions companies are in Cannes to close deals, build relationships and meet new talent.
BM&A, as since 2003, ensures Brazil’s participation on the event. Find out here how the 2011 edition was.
BM&A at midem 2011
News and features
For the next year, there are many news and features. To adapt to the natural evolution of the market, in 2012 the event will have technology companies and advertising agencies around traditional artists and music industry entrepreneurs.
From now on, the midemNet will happen simultaneously and will be distributed throughout the four-day event. There will be a special day, a Monday, which will be dedicated to “key lectures”, titled “Visionary Monday”.
At midem 2012, “Innovation Factory” will be launched. It’s a meeting and discovery space where the start-ups, the main actors in technology, the artists and recording companies can share their needs, projects and experiences in the music. The midemLab, an international contest open to innovative start-ups and application developers , will take place within the Innovation Factory, as occurred in 2011.
The change for the next year aims to expand the scope, to enable the participation of companies from all sectors. Regarding marketing, brands will have an even more sophisticated program in terms of content, with conferences and workshops, and interaction between artists, publishers and recording companies. The SyncDay, an exclusive day for synchronization, in 2012 will have a competition that will award the best
use of music in a marketing campaign.
The midemFestival is now open, not only to the music industry executives, but also to the public. Three-night lineup will be divided between international artists. The Fringe stage, launched at the latest fair’s edition, in 2012 has been renamed to midemOff and corresponds to a musical program live in the bars of Cannes.
Another important change is the place where the companies will be. At midem 2012, there are three areas exclusively for business making: Riviera, Lerins (booth, bar) and Level1 (conferences). The BM&A’s booth will be now at Lerins, on the 3rd floor of the pavilion.
Find out more about midem 2012 here: midem off
