In an effort to provide content and generate business for music market professionals in the synchronization and music branding areas, BME (Brasil Music Exchange) has created the Brasil Music Summit. The event is being held December 4 and 5 at Unibes Cultural and includes talks, workshops, showcases and business talks aimed at driving the country’s position within the international music market.

The Brazilian recording industry had US$ 229.8 million in revenue in 2016. When it comes to the internet, Brazil is not far from the top, as the fifth largest market in terms of digital users, with around 102 million people. Brazilian Netflix users are ranked 10th among “binge racers,” a term defining subscribers that watch an entire season of a series during the first 24 hours after it is released. On YouTube, the country is ranked six for video views.

In light of these figures, BME looked at the potential of the Brazilian recording industry within the business chain and found that the Sync and Music Branding areas have yet to be widely explored by Brazilian executives and artists. According to Leandro Ribeiro, BME Project Manager, the event is important to grow this kind of business among Brazilian professionals. The idea is to kick-off this subject, bringing in business opportunities, networking and knowledge. “In everything related to these topics here, we are still in our infancy, so it is a start for us to reap results in the long term,” says Leandro.

Sync & Music Branding

The USA is one of the largest sync markets. In the annual report from the RIAA – Recording Industry Association of America, the organization says that the country took in USD 204 million in 2016. Other countries also had significant revenue during this same period, such as France, with earnings of USD 18 million, and the UK, with USD 27 million. According to Pro-Musica Brasil (Associated recording industry producers), Brazil gained just USD 1.1 million in synchronization licensing for audiovisual projects. Sync revenue in Brazil fell by 8.4% compared to 2015, while other countries saw growth of 2% to 3%.

Brazil does not have any data on the music branding market, but Leandro says that this is a business type with potential for growth. “We don’t have figures for comparison, but we can clearly see how much the market could develop based on the hardships faced by event producers to get sponsorships, for instance. Brazil is a country of continental proportions and has major potential to exponentially increase these opportunities both domestically and globally,” according to Leandro.

The event’s program includes participation by a variety of professionals, such as Samantha Schilling, Creative Director at Reel Muzik Werks; Mario Di Poi, Executive Director at Inputsom Arte Sonora; Geoff Siegel, founder and CEO of Fundamental Music; Joel High, CEO at Creative Control Entertainment, and other guests.

The Brasil Music Exchange (BME) is a project to help export music that has been developed since 2002 through a partnership between Brasil Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). To do this, various activities are held to promote business and international image.