Live music: Céu, Karol Conka, and Supultura share their success cases

Different trajectories and musical styles, but the same achievement: success in Brazil and abroad. Andreas Kisser from Sepultura, and the singers and songwriters, Céu and Karol Conka thrilled the audience at the Brasil Music Summit (BMS) by telling the challenges and victories of their successful careers. The presentations took place during the two days dedicated to live music, February 8 and 9.

The event, which happened from 6 to 9 at Unibes Cultural, is promoted by Brasil Música & Artes (BM&A) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), through Brasil Music Exchange (BME) program, counted on over 500 congress persons, besides 1400 people of the end public, who went to watch the shows.

“We wanted to bring inspiring stories and at the same time hold workshops with practical subjects that generate doubts among professionals, such as visas and fees for performing shows abroad”, says André Bourgeois, director of live music programming, CEO at Urban Jungle.

Andreas talked about the international rise of Sepultura, certainly one of the Brazilian bands that most performed international shows, deserving even a documentary on Netflix.

In a chat with André, who is also her manager, the singer Céu shared her career from the beginning, when she played in nightclubs in Vila Madalena and Augusta Street, to her performances at major festivals, such as Coachella, and her presence among Billboard’s top 200 on the United States in 2007. “When we were doing our independent distribution and putting the albums in box, we received such news. It was amazing. We were selling 10,000 albums a week at the time”, André recalls.

Interviewed by Evandro Fioti Roque de Oliveira of the Laboratório Fantasma, Karol Conka recalled not only exciting moments in her career, but also commented on her brand as an icon of female empowerment. “My mom once asked me where I get so much information to write. I told her that I watch a lot and everything for me is poetry”, she described.

Two round tables were also aimed at clarifying doubts from audience in relevant debates to live music professionals. In the debate “O que vem primeiro: o selo ou o booker?” (What comes first: the seal or the booker?), representatives of labels and booking agencies debated on how to tie up partnerships to have the best representation abroad, especially regarding the sale of shows and the promotion/release of songs.

Representatives of international festivals and cultural centers present at the event – Barbican Center, Montreal Jazzfest, Québec Festival, POP Montréal Festival, Rencontres Trans Musicales Festival, Les Suds à Arles Festival, and Les Escales Festival – gathered in a panel in which they explained what they take into consideration when selecting artists for their lineups. Among the tips, is the ability of delivering a quick and clear good digital presentation of the band, showing the song essence.

The event ended with a lecture by Renato Martins, journalist, music researcher and founder of the label/blog Funk na Caixa, which told the story of funk, one of the most impressive musical genres in the world.

 

Showcases

Brasil Music Summit (BMS) gathered 23 musical presentations in four days of programming at the BMS Festival. Besides the congress persons, the shows were opened to the end public, being watched by about 1400 people.

The lineup was selected by a committee of professionals from Brazil and abroad and had names like Céu and Karol Conka, besides Tássia Reis, Xenia França, Luedji Luna, Boogarins, Drik Barbosa, Barbatuques, Höröya, Teto Preto, Josyara, Beto Villares, Mestrinho and Nicolas Krassik, Quarteto Roda de Choro, Filó Machado, Gabriel Grossi, Tuyo, Felix Robatto, Black Mantra, Autoramas, Rakta, Maria Beraldo, and Ricardo Herz Trio.

The next edition of BMS will happen on February 10 and 11, 2020 in São Paulo, and the program continues on February 12 and 13 in Recife as part of Porto Musical.

 

About BME

The Brasil Music Exchange (BME), a Brazilian music internationalization project carried out through a partnership between Brasil, Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), promotes the Brasil Music Summit.

Brasil Music Summit highlights music supervisor activity

Brasil Music Summit (BMS) gathered 500 professionals and 1400 people from the end public between February 6 and 9 in São Paulo. The event, promoted by Brasil Música & Artes (BM&A) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), through the Brasil Music Exchange (BME) program, had the first two days dedicated to music branding and synchronization.

The programming of these contents was led by Mario di Poi, Executive Director at Inputsom Arte Sonora. “Our goal with this event is to bring people who are references in these sectors for developing the Brazilian market, spreading knowledge and intensifying it”, he says.

In the opening speech, Jen Malone, an American music supervisor nominated to the Emmy for her work on the Atlanta series and responsible for the soundtrack for the movie Creed II, detailed these two works creating process. The professional highlighted that there are many creative differences between series and feature films, the latter allowing a more thorough and in-depth performance by the music supervisor.

Who also took the stage to tell a case of success was Justine Von Winterfeldt. She worked on the animation of Netflix Next Gen, which faced a huge challenge: to bring together references from China and the United States.   “Besides, we had to think the music according to the characteristics of each character, we mixed elements made in both countries having an extra challenge: the time zone”, she commented.

Sanaz Lavaedian, one of the most renowned music supervisors in the world, shared her experience in releasing today’s biggest blockbusters. “The trailer is so important that Hollywood studios usually order different versions for various companies in order to choose the best. It has to represent a good summary of what the film is, generating impact, and the musical part obviously has to follow it”, she said.

Among the Brazilians, the success case of Luna Show excited the audience with the presence of André Abujamra (Mondo), Márcio Nigro (Mondo), and Kiko Mistrorigo (TV PinGuim). They presented the creative process to create a project from scratch. The composer of tracks for cinema and TV, Beto Villares, shared some of his experience in a lecture followed by musical presentation.

One of the pioneering initiatives of this edition was also a training workshop for music supervisors. The activities were conducted by the North American Justine Von Winterfeildt, who worked in the animation musical area of Netflix Next Gen, and Samantha Schilling, creative director at Songtradr, a music licensing platform that connects artists to content creators such as filmmakers, TV producers, and brands.

The next edition of BMS will happen on February 10 and 11, 2020 in São Paulo, and the program continues on February 12 and 13 in Recife as part of Porto Musical.

 

About BME

The Brasil Music Exchange (BME), a Brazilian music internationalization project carried out through a partnership between Brasil, Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), promotes the Brasil Music Summit.

Music branding: brands in music focus

A still new subject for some marketing and music professionals, the music branding composed the programming of the second day, February 7, of Brasil Music Summit (BMS) 2019. The conference brought together 500 professionals and over 1400 people from the end audience between February 6 and 9, in São Paulo. The event, promoted by Brasil Música & Artes (BM&A) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), through the Brasil Music Exchange (BME) program, had the first two days dedicated to music branding and synchronization.

“We were able to accomplish with a very important goal: we wanted to bring advertising agencies and marketers from different segments to this event. We are going to increasingly tighten these ties. After all, all sides have only to win”, says the general director of BMS and project manager at BM&A, Leandro Ribeiro.

One of the special activities developed in the music branding area was a mentoring in partnership with two companies: Grupo Fleury and Rappi. “Each brand previously submitted a briefing to a creative group of music business for development of customized projects”, explains Leandro. On February 7th, all groups presented their ideas and received feedback.

On the main programming, lectures by brands, media vehicles and advertising agencies: one of the most awaited was of Charlotte Von Kotze, music director at Vice Media, which develops content projects for brands, having music as the backbone. “Today videos are less to introduce products and more to tell stories. Public wants authenticity, that’s what brands are looking for with us”, she commented.

Lectures by Mike Ladman of Droga5 and Benoit Dunaigre, Havas | HRCLS, advertising agencies in England and France, respectively, have also brought new perspectives on the future of more content-oriented advertising, including artistic and cultural performances.

On the Brazilian side, Roberto Guimarães from Oi Futuro showed how the company encourages talents and stimulates creativity and innovation, fostering collaborative production in the digital age. The singer and songwriter Rachell Luz and Danrley Calabrezi of 2ID music branding told Morana’s success case, which sought to expand the relationship with customers through a music strategy at the sales point.

In workshops it was possible to learn the most relevant concepts of music branding: from how to check the musical DNA of a brand to the application at the sales point. The Meet the Brazilian Festivals panel was aimed at showing professionals in the branding and marketing areas the possibilities of activation/sponsorship at some of the main independent music festivals in Brazil, such as Se Rasgum, RecBeat, Sampa Jazz Festival, Poá Jazz Festival, and Bananada Festival.

The next edition of BMS will happen on February 10 and 11, 2020 in São Paulo, and the program continues on February 12 and 13 in Recife as part of Porto Musical.

 

About BME

The Brasil Music Exchange (BME), a Brazilian music internationalization project carried out through a partnership between Brasil, Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), promotes the Brasil Music Summit.

Brasil Music Summit closes 2019 edition with USD 1 million in business expectation

Between February 6 and 9, Unibes Cultural hosted the second edition of Brasil Music Summit (BMS), which was attended by over 500 accredited participants and another 1400 people from the end audience, who attended the shows.  The project is carried out by Brasil, Música & Artes (BM&A) in partnership with the Ministry of Culture and the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brasil) through the Brasil Music Exchange (BME) program.

The conference gathered contents related to sync, music branding and live music with a great focus on exporting Brazilian music, training of professionals to undertake new types of music business and closing of international business. The contacts made and the business rounds generated expectations of USD 1 million for the next 12 months.

“One of our essential goals is providing Brazilian companies with a unique opportunity to get in touch with professionals from the main target markets of our music, without having to leave Brazil. For this, we carry out an extensive work of prospecting international names. We managed to attract different guest profiles”, explains BM&A project manager and event director Leandro Ribeiro.

And completes: “All these actions are pioneering and aim to mature the Brazilian music market, generating more income, jobs and business. “When comparing Brazil with other nations we realize that we have a lot of growth capacity compared to the size of the country and its economic greatness. Holland, for example, is the 17th world economy and generates USD 1 billion with the music market, Italy is the 8th largest economy in the world and produces USD 1.1 billion in this market, and Canada, the 10th largest economy in the world, generates USD 1.5 billion, while Brazil, which is the 9th economy, only makes USD 480 million. With this we see that we have a growth potential of at least USD 800 million per year”.

 

Intense programming

Leandro shared the programming activities with live music director André Bourgeois, CEO at Urban Jungle, and sync director Mario Di Poi, CEO at Inputsom Arte Sonora, who were essential in the search for the best profiles. The opening of the program had the Executive Director at Unibes Cultural, Bruno Assami, the director at BM&A Juca Novaes, and the director at Ancine-SP Carlos Ramos.

The programming was divided into four pillars: lectures and panels focused on the presentation of successful cases and relevant debates to the industry; workshops on practical subjects of the professionals’ daily life; business and networking activities, such as business rounds and meetings, and showcases for the presentation of 23 Brazilian bands and artists, including names like Céu and Karol Conka.

The 28 international guests present in Brazil included festival programmers, bookers, music supervisors and representatives from advertising agencies and media vehicles. Among the synchronization and music branding professionals is Jen Malone, Emmy nominee for the Atlanta series and responsible for the track of the recently released Creed 2. The professional was very pleased to be able to contact new names of Brazilian music. “I really enjoyed meeting artists such as Tássia Reis and Xenia França”, she commented.

The synchronization area also included Brazilians who successfully work here and abroad. It is the case of the children’s animation Show da Luna, represented by André Abujamra (Mondo), Márcio Nigro (Mondo), and Kiko Mistrorigo (TV PinGuim), and the singer and songwriter of tracks for TV and film Beto Villares. Two major segments, e-sports and games, deserved highlight, with the presence of Brazilians Samuel Ferrari (Mdois), Felipe Junqueira (Mdois), Thiago Adamo (Game Audio Academy) and English Duncan Smith (Sony Playstation). Pete Kelly, head of music for the British network BT Sport was also present: “an excellent event, one of the best I’ve been to, with a lot of interesting content. A very positive point was the possibility of meeting new artists in the showcases”, he said.

In music branding, the highlight goes to cases of advertising agencies or media vehicles that work editorial content for the brands: Droga5 and Vice Media, both North American, and the French HAVAS | HRCLS. Among the Brazilian cases, were Morana and Oi brands.

One of the special activities developed in this area was a mentoring in partnership with two companies: Grupo Fleury and Rappi. “Each brand previously submitted a briefing to a creative group of music business for development of customized projects”, explains Leandro. On February 7th, all groups presented their ideas and received feedback.

The live music section included booking agents, labels, record labels, festival programmers and cultural centers, such as the Barbican Center, Montreal Jazzfest, Québec Festival, POP Montréal Festival, Rencontres Trans Musicales Festival, Les Suds à Arles Festival, and Les Escales Festival. The responsible for this last, Jérôme Gaboriau, announced during the closing of BMS that will produce a stage in the next edition of his event, which will take place in July, dedicated to the city of São Paulo. “To compose the lineup, we selected artists who very well represent the city’s music in different styles: Edgar, Céu, Sepultura, Tropkillaz, Tássia Reis, Ceito Preto, and Demônios da Garoa”, he announced firsthand. Andreas Kisser, from Sepultura band, and the singers Céu and Karol Conka gave inspiring and exciting lectures telling the secrets of the development of solid careers in Brazil and abroad.

The event ended with a lecture by Renato Martins, journalist, music researcher and founder of the label/blog Funk na Caixa, which told the story of funk, one of the most impressive musical genres in the world.

 

First music supervisors of Brazil

Among BMS objectives is also the generation of knowledge for those who want to work in the areas of synchronization and music branding. For this, one of the initiatives was a training workshop for music supervisors. The activities were conducted by the North American Justine Von Winterfeildt, who worked in the animation musical area of Netflix Next Gen, and Samantha Schilling, creative director at Songtradr, a music licensing platform that connects artists to content creators such as filmmakers, TV producers, and brands.

“The United States are today the most advanced country in the world in music supervisor work. Of course there are people responsible for the musical part of audiovisual productions in Brazil, but here, this job is not as structured as there. So, in this workshop, we wanted to show how professionals can boost their performance”, explains Samantha.

To close this activity, within the BMS programming a Music Supervision Forum took place on the 8, when participants presented the results of the music supervision workshop and discussions were held on how to make the role of the music supervisor essential in national audiovisual productions that have export potential.

The next edition of BMS will happen on February 10 and 11, 2020 in São Paulo, and the program continues on February 12 and 13 in Recife as part of Porto Musical.

 

ABOUT BME

The Brasil Music Exchange (BME), a Brazilian music internationalization project carried out through a partnership between Brasil, Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), promotes the Brasil Music Summit.

Brasil Music Summit 2017

Brasil Music Summit discusses live music, sync and music branding in São Paulo

The second edition of the Brasil Music Summit will take place from February 6 to 9, at Unibes Cultural, in São Paulo. The business, networking and knowledge spread platform is promoted by Brasil, Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) through the Brazilian music export program Brasil Music Exchange (BME).

The event, oriented to music professionals focused on generating business abroad, will count on about forty speakers from Brazil and the international market. Besides the lectures and workshops, representatives of contemporary Brazilian music will showcase at the BMS Festival. Céu, Karol Conka, Luedji Luna, Maria Beraldo, Tássia Reis, Xênia França, and Horoyá are some of the names that are part of the line-up.

The conference is part of a series of efforts that BM&A has created to foster music as part of the Brazilian creative economy, an industry still with great growth potential for income and jobs generation. The curatorship of this second edition is formed by a commission that includes Leandro Ribeiro da Silva, General Director at BMS and Project Manager at BM&A, André Bourgeois, CEO at Urban Jungle, and Mario Di Poi, Executive Director at Inputsom Arte Sonora.

“We realized that we could organize an encounter here in Brazil, but focused on exports. This has been in BM&A DNA for a long time, since we started the Brasil Music Exchange exporting project together with Apex-Brasil in 2003. Besides, there are many talents and music entrepreneurs who still cannot participate in international fairs. So, our idea is to expand these opportunities and with potential buyers looking 100% toward our music, in the most different types of business possibilities”, says Leandro. And completes: “This year we will bring a broad delegation of international guests. In the first edition, in 2017, we already had a large group, but now we have further intensified the profiles, including festival programmers, bookers and labels, for the live music part, and music supervisors for the part of synchronization and music branding. We have also entered into partnerships with brands interested in these markets”.

For André Bourgeois, BMS will play a role of accelerator, to foster connections between the Brazilian music culture and the market abroad. I believe that, every year, this conference will grow and present concrete business results, placing new Brazilian artist on the international map, as well as fostering the entry of our music into the audiovisual market and festivals”, he says.

BMS Festival

The BMS Festival line-up includes twenty-three Brazilian bands and artists presentations, which were selected by a curatorship of professionals from the national and international market. Pete Kelly, Music Supervisor at BT Sport Channel; Geoff Siegel, Music Supervisor at Fundamental Music; Jérôme Gaboriau, Programming Director of Les Escales Festival; André Bourgeois, Programming Director at BMS (live music), Mario di Poi, Programming Director at BMS (sync and music branding), and Leandro Ribeiro da Silva, General Director at BMS and Project Manager at BM&A.

The festival will be open to the end public, who should make a reservation online and arrive one hour in advance of the first show of the day to secure the place.

Check the full programming at the event website: www.bma.org,br/bms.

Leandro Ribeiro da Silva entrevista

BMS interviews: “the Brazilian music has a growth potential of at least USD 500 million per year”

The next edition of the Brasil Music Summit (BMS) will take place from February 6 to 9, 2019, at Unibes Cultural, in São Paulo. The event, which has the objective of repeating the success of the first edition held in December 2017, gathers debates and business actions on synchronization, music branding, and live music focused on generating opportunities for Brazilians abroad. Several professionals from countries such as the United States and France will be in the capital of São Paulo to close business and exchange ideas with the local public. There will also be a festival open to the final public.

The event – which counts on the support of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) through the Brasil Music Exchange (BME) – comprises the initiatives of Brasil, Música & Artes (BM&A) to foster music as part of the Brazilian creative economy, an industry still with a lot of growth potential to generate more income and jobs. The project manager at BM&A, Leandro Ribeiro da Silva, explains that the idea of organizing an event in Brazil totally oriented to exports came from the observation of market data and the detection of a gap in the national agenda.

“When comparing Brazil with other nations we realize that we have a lot of growth capacity. The Netherlands, for example, is the 17th world economy and generates USD 1 billion with the music market while Brazil, which is the 9th economy, makes only USD 480 million”, he says. And he concludes by quoting other examples of countries with the same economic strength as ours: “Italy is the 8th economy and has revenues of USD 1.1 billion per year, Canada is 10th and generates USD 1.4 billion per year. With this we see that we have a growth potential of at least USD 500 million per year”.

In the interview below, made by Daniela Reis for the BMS website, Leandro gives more details about the agenda and tips for those who want to participate in the event:

Daniela Reis: Why did you decide to give international focus to the event?

Leandro Ribeiro da Silva: We noticed that there are many music events in Brazil, but no one really with the 100% focus on generating business abroad. And that has been in BM&A DNA for a long time, since we started the Brasil Music Exchange exporting project together with Apex-Brasil in 2003. Besides, we realized that many talents and music entrepreneurs still cannot participate in international fairs. So, our idea is to open up and do something here in our country, to also help those who do not have the opportunity to go outside Brazil.

Daniela: What gives the international feature to the event?

Leandro: For the 2019 edition, we plan to bring a broad delegation of international guests. In the first edition, in 2017, we already had a large group of professionals, such as Yassine Saidi, Global Senior Head of Lifestyle at Puma, Matthieu Darti, co-founder of Antemprima Prime, Marthe-Helene Heraud, music supervisor, Geoff Siegel, Founder and CEO of Fundamental Music, Joel C. High, CEO of Creative Control Entertainment and President of the Guild of Music Supervisors, Samantha Schilling, Director of Creativity at Reel Muzik Werks, Carolina Arenas, Audionetwork Director, Geoffroy de Rougé, International Development Director at Midem, and Frédéric Lagacé, Director at the Rimouski International Jazz Festival.

Now we will further intensify the profiles, including festival programming directors, bookers and labels for the live music part, and music supervisors for the part of synchronization and music branding, and we made partnerships with brands interested in this market.

Daniela: What are the major difficulties you believe exist in these markets?

Leandro: Especially the parts of sync and music branding are still very new in Brazil. That is why even the people who work with advertising have deep knowledge of their characteristics. And, this is what we want to change. We intend to increase opportunities along with the companies, and also show to music professionals that there are other possibilities within what is done today.

In the case of our approach with live music in the international market, programming directors usually love Brazilian music and are willing to bet on new talents or talents already consolidated here in Brazil, but who are not yet present abroad. However, a very big barrier is logistics costs, especially air tickets. Thus, we are already negotiating with all festival programming directors a novelty: for each band chosen, we will contribute with some funds to assist in the process of buying air tickets. With this attitude combined to the quality of our artists, we believe that we will eliminate this barrier and the festivals shall really contract.

Daniela: How is the agenda for next edition, what would you like to highlight?

Leandro: In the last edition, we received many requests to promote a day dedicated to the area of live music. So, we called an experienced associate, who also actively participates in several of our export activities, André Bourgeois of Urban Jungle, to help us with his knowledge, to help bring professionals from abroad, to talk a little about this subject, and to close deals with Brazil. Some confirmed names are: Daniel Seligman, Programming Director of the POP Montréal Festival, Etienne Ziller, Founder of 3 Pom Prod – Booking Agency, Jérôme Gaboriau, Programming Director of the Les Escales Festival, Louis Bellavance, Programming Director of the Festival d’été de Québec, Mathieu Gervais , Programming Director of the Festival Rencontres Trans Musicales, and Maurin Auxéméry, Programming Director of the Montreal International Jazz Festival, among others.

In the area of sync & branding, we continue with the partnership with Mario di Poi, from Inputsom Arte Sonora, who is the curator of this sector and also a professional who has been working hard to help professionals all over Brazil.

Recently, he has been in the United States making contacts with music directors and music supervisors who work especially with audiovisual production and advertising in Hollywood. We already confirmed the presence of professionals who participated in movie tracks like Creed 2 and Next Gen, including Jen Malone, nominated to the Emmy for her role as music supervisor of Atlanta.

Daniela: In the last edition there was an area of showcases that this year you are calling festival. How is that going to work?

Leandro: This year we wanted to increase the area of showcases and call it festival, because it is not a simple showcase – we are talking about having artists that represent the export potential of Brazilian music. Not only to give our international guests more possibility to get to know the artists, but also to offer to the people of São Paulo a unique opportunity to enjoy their favorite artists for free, as well as to meet new names in Brazilian music. We consider that we also have this mission of promoting the names of our music, especially of independent music, inside Brazil itself.

Daniela: Please, comment on enrollments and values.

Leandro: We succeeded in reaching an affordable value for credentials, mainly because of the partnership with Apex-Brasil. I believe this way will not be expensive for music professionals, and will provide the possibility for all interested people to participate. The enrollments are open on the website, with promotional value until December 16.

The advice I give is that anyone who really has an interest in participating already signs up. Besides, we give people who work only in one area, such as live music, or sync & branding, the possibility to attend only on the days we will be talking about these themes (February 6 and 7 – sync & branding, February 8 and 9 – live music).

For associates, we offer the possibility of converting the points of the annual enrollment to be used in BM&A actions, for example, in the credentials for the Brasil Music Summit. A very interesting thing from our meeting is that we also have an online area – BMS Networking, where the accredited can talk to each other, to schedule meetings for example, and thus, to enhance their business possibilities.

ABOUT BME

The Brasil Music Exchange (BME), a Brazilian music internationalization project carried out through a partnership between Brasil, Música&Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), promotes the Brasil Music Summit.

BMS abre inscrições para 2a edição

Brasil Música & Artes opens registrations for the 2nd edition of Brasil Music Summit

Brasil Música & Artes opens registrations for Brasil Music Summit (BMS), an event for music professionals oriented to the generation of international business, which happens in São Paulo at Unibes Cultural from February 6 to 9, 2019. The programming, which has the objective of providing content and generating business, brings a novelty: in addition to the sync and music branding contents debated in the December 2017 edition, there will be two days dedicated to the live music subject. The first lot of registration with discount can be made until December 16 through the website.

The BMS is organized with the support of the Brasil Music Exchange (BME), a Brazilian music internationalization project carried out through a partnership between BM&A and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

The curatorship of international guests is led by Leandro Ribeiro, project manager of BM&A, and counts on the voluntary contribution of two important associates of BM&A: the executive director of Inputsom Arte Sonora, Mario Di Poi, a specialist in synchronization and original music, and the executive manager of Urban Jungle, André Bourgeois, a specialist in international career management. This way, both have the assignment of Directors of Programming of BMS: André in relating live music and Mário relating sync and music branding.

“The first edition of BMS was very successful; we received about 250 Brazilian professionals to discuss sync and branding for two days. Many of those who came asked us to include live music in the programming. So we decided to increase to four days, dedicating February 8 and 9 especially to this theme”, says Leandro. And completes: “BMS is the only music event that, although taking place in Brazil, is practically 100% focused on exporting music in its most varied possibilities.”

In the 2019 edition, approximately 30 international professionals are expected to participate not only in the panels, but also in business roundtables, workshops, and networking activities with Brazilian companies. Up to now, eleven names have already been confirmed, six in live music and five in sync and branding.

The sync and branding programming on February 6 and 7 includes music directors and music supervisors who work especially with audiovisual and advertising production in Hollywood, in the United States. It will also count on the presence of the French Benoit Dunaigre, founder and head of sound and music of the agency HAVAS | HRCLS. “Among the names are professionals who have participated in movie tracks like Creed and Next Gen, including Jen Malone, nominated to the Emmy for her role as music supervisor of Creed 2”, details Mario Di Poi.

“In the live music area, we have programming directors from major festivals in France and Canada, such as the Quebec Festival d’été, the Rencontres Trans Musicales Festival, the Les Escales Festival, the POP Montréal Festival, and the Montreal International Jazz Festival. We are looking for even more interesting events from Europe and North America. I am sure that we will generate many opportunities for Brazilians.

Jérôme Gaboriau of Les Escales Festival, for example, has already commented that he wants to select Brazilian bands to perform a special lineup in honor of the country in the next edition”, explains André Bourgeois.

 

Festival

The event will have a festival area, with presentations by Brazilian bands and artists, which will be selected by a curatorship of professionals from the national and international market. In the previous edition, the lineup counted on eight presentations by artists such as Emicida and Bixiga 70. “We realized that one of the main barriers to the presence of Brazilians in international festivals is the need for financial funds for the logistics of the bands. For this reason, BM&A also plans to assist the selected artists during the event”, concludes Leandro.

To apply for the selection to the festival, access the website.

For further information and registration, visit the event’s website.

 

About BME

The Brazil Music Exchange (BME) is a music export aid project developed since 2002 through a partnership between Brazil Music & Arts (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). For this purpose, BME carries out various business promotion and international image activities.

bms-en

BME promotes event focusing on synchronization and music branding for the first time in Brazil

In order to provide content and generate business for professionals in the music market in the fields of sync and music branding, BME (Brasil Music Exchange), a Brazilian music export project conducted through a partnership between Brasil, Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), created the Brasil Music Summit: Sync & Music Branding. The event takes place on December 4 and 5, at Unibes Cultural, and will be featuring Brazilian and international professionals in lectures, workshops, showcases, and business roundtables.

The idea of ​​the event arose when BME studied the Brazil’s phonographic potential in the business chain and noticed that the fields of sync and music branding are still little explored in the country and have a lot of room to develop. In 2016, the Brazilian music market had $229.8 million in revenue. Regarding the Internet, Brazil is not far behind and ranks fifth in terms of the number of digital users, with roughly 102 million people. On Netflix, Brazilians are ranked 10th in the “binge racers” ranking, which defines subscribers who watch a season of a series during the first 24 hours of the launch. On YouTube, the country ranks sixth in the world based on video views.

According to Leandro Ribeiro, manager of the project, the event is important for the expansion of this type of business among Brazilian and foreign professionals. “The idea is to kick off the subject, bringing business opportunities, networking, and knowledge. We are still beginning here in everything that concerns these issues, so this beginning will allow us to reap the benefits in the long term,” he explained.

National and international guests

The program already includes confirmed names such as Samantha Schilling, Creative Director at Reel Muzik Werks, Mario Di Poi, Managing Director of Inputsom Arte Sonora, Geoff Siegel, founder and CEO of Fundamental Music, Joel High, and CEO of Creative Control Entertainment. Another highlight is the presence of Yassine Saidi, Global Senior Head of Lifestyle of Puma, who is coming to Brazil to discuss and seek opportunities in the fields of Music Branding.

A market with potential

A study by the International Federation of the Phonographic Industry (IFPI) notes that synchronization accounts for 2.3% of global recorded music revenues, which means $370 million out of a total of $15.7 billion. According to Mario Di Poi, Producer at Inputsom Arte Sonara, the “Pay TV Act” (12,485/2011) boosted the rise of this sector. “The requirement significantly increases the demand for Brazilian content on television channels and, subsequently, music. The musical production chain is increasingly prepared to join the audiovisual sector,” he said.

In force since 2012, the text establishes that paid channels should broadcast at least three and a half hours every week of national productions in prime time, half of this content being mandatorily created by independent companies. In 2016, pay TV channels showed more national content than the minimum required by the Act, according to a report produced by Ancine.

In addition to the revenues from music licensing, the synchronization business has a direct influence on copyright revenues through public performance. In 2016, global figures accounted for $2.15 billion, totaling 13.7% of the total revenues in the music market, a 7% increase over 2015. In Brazil, the value corresponds to $84 million.

Leandro explains that, particularly in the case of sync, even projects developed here in Brazil may represent an increase in export revenues. “Many audiovisual projects are broadcast abroad – as is the case with TV shows, movies and animations – that is, even though all the production is done here in Brazil, from the moment it is licensed and broadcast outside, everyone involved still profits from copyright on public broadcast,” he concluded.

For more information, please visit the event’s website.

Programming

Business rounds (12/4 and 12/5 – morning)

Aimed at companies that operate in the sync & music branding market and are BM&A associates. Companies that do not meet the minimum requirements can use our networking platform to schedule their own meetings. Please follow this link to learn more.

Showcases (12/4 and 12/5 – evening)

With the aim of presenting an overview of the current scenario of Brazilian music, BME has organized showcases that will be presented during the two days of the event, in the evening. BM&A associates will be entitled to an allowance with a value to be defined and, in particular for those who are outside São Paulo, the cost of the tickets. The signup period will be open until November 6, and only submissions from independent artists, managers and producers will be accepted. See the rules and schedule here. 

Lectures and panels (12/4 and 12/5)

Presentation of success stories and trends in the sync & music branding markets for all accredited members with simultaneous interpreting.Click here to know more about the programming. 

Workshops (12/4 and 12/5)

Guest professionals will be teaching the tools and processes of the Sync & Music Branding market. Vacancies are limited, and workshops are separated by management maturity levels. That is, “free workshops” can be considered topics for beginners, while “Pro workshops” address more complex issues. Some of them will only be in English, as it they will feature international speakers. More details here.

Pitching (12/4 and 12/5)

Aimed at companies and professionals who develop projects in the audiovisual market in the fields of film, TV, video games, and others, who can present their projects to professionals in the music market in order to be able to find an appropriate partner. Learn more here. 

About BME

Brasil Music Exchange (BME) is a music export aid project developed since 2002 through a partnership between Brasil Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). For this purpose, it conducts a number of international business and image promotion activities.

Brasil Music Club announces lineup of showcases open to the public on December 4 and 5

In order to provide content and generate business for professionals in the music market in the fields of sync and music branding, BME (Brasil Music Exchange), a Brazilian music export project conducted through a partnership between Brasil, Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) promotes the Brasil Music Summit (BMS). The event, whose programming will be featuring lectures and business rounds, will take place on December 4 and 5 at Unibes Cultural.

This week, the project announced the programming of showcases, to take place from 7 pm to 10 pm. Artists Emicida, Nômade Orquestra and Maglore will be performing on December 4 alongside DJ Tudo, who will be featured between each concert. The second day will feature Larissa Luz, Saulo Duarte, Bixiga 70 and DJ MAM in the programming. The concerts are open to the general public and tickets are on sale on the link with prices starting at R$19.50.

The BMS daytime programming includes the participation of Brazilian and international professionals in lectures, workshops, and business roundtables. To know more, please visit the website.

SERVICE:

12/4 – 7 pm to 10 pm

7 pm – 7:30 pm: Nomad Orchestra

7:30 pm – 8 pm: DJ Tudo

8 pm – 8:30 pm: Maglore

8:30 pm – 9 pm: DJ Tudo

9 pm – 10 pm: Emicida

12/5 – 7 pm to 10 pm

7 pm – 7:30 pm: Larissa Luz

7:30 pm – 8 pm: DJ MAM

8 pm – 8:30 pm: Saulo Duarte

8:30 pm – 9 pm: DJ MAM

9 pm – 10 pm: Bixiga 70

About BME

Brasil Music Exchange (BME) is a music export aid project developed since 2002 through a partnership between Brasil Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). For this purpose, it conducts a number of international business and image promotion activities.

Sync & Music Branding developing major market potential

In addition to more conventional ways of generating revenue with music, there are two means that have yet to be widely explored: synchronization with audiovisual projects and association of music with brands as part of a sensorial marketing strategy called music branding.

The countries that most exploit the sync market are the USA, the UK and France, which have developed this area more and more. Compared to them, Brazil had sync revenue of just USD 1.1 million. This accounts for 0.5% of total revenue in the Brazilian recording industry in 2016, equal to USD 229.8 million according to information from Pró-Música Brasil. The sync market was down by 8.4% compared to 2015.

Last year, the USA saw earnings of USD 7.7 billion, with USD 204.3 million in synchronization licensing, accounting for 2.65% of the American recording industry. While the United Kingdom took in USD 1.2 billion, with USD 27 million in synchronization, representing 2.25% of the market.

In relation to these figures, Brasil, Música & Artes (BM&A), through its Brasil Music Exchange (BME) program, developed in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), put together the Brasil Music Summit, a structured initiative to categorically foster this kind of business.  The event is being held from December 4 to 5, at Unibes Cultural, in São Paulo.

There is no data on the Music Branding market in Brazil. However, Leandro Ribeiro, BME Project Manager, believes that building ties between companies and brands that invest in publicity can increase knowledge and opportunities not only in Music Branding, but also in the Sync market, with benefits across the chain. “We want to use the BMS to bring professionals closer together and generate future business. We also want Brazilian participants, whether they are companies or artists, to sense how important these topics are abroad and how they are handled in other countries as well,” says Leandro.

This area is aimed at helping a brand to build a consistent relationship with its target audience, through work that ranges from soundtrack production, sound identity and consulting to music curation for events, stores, physical or digital environments and more.

A market with ample opportunity
The study done by Pró-Música Brasil also found that the sync market accounts for 2.3% of revenue from music currently recorded in the world, which means USD 370 million out of a total of USD 15.7 billion. According to Mario Di Poi, a producer at Inputsom Arte Sonara, the “Paid TV Act” (12.485/2011) drove growth in this market. “The requirements of this law have caused demand for Brazilian content on TV channels to skyrocket, resulting in demand for music for this content. The music production chain is increasingly prepared to merge with the audiovisual chain,” says Mario.

In effect since 2012, the law stipulates that paid channels have to broadcast at least 3 hours and 30 minutes each week of nationally produced content during primetime, and half of this content must be created by independent companies. In 2016, cable TV channels showed more national content than the minimum required by law, according to a report produced by Ancine (Brazil’s National Film Agency).

In addition to revenue from music licensing, sync business has a direct impact on revenue from performing rights. In 2016, the global figures represented USD 2.15 billion USD 2.15 billion, totaling 13.7% of total revenue in the recording market and resulting in a 7% increase in relation to 2015. In Brazil, USD 84 million in revenue comes from copyrights. Leandro explains that, particularly in the case of the sync market, good projects developed here in Brazil can also serve as export revenue streams. “Many audiovisual projects are broadcast abroad – as is the case with TV shows, movies, cartoons – in other words, even if the entire production was done here in Brazil, once it is licensed and executed outside of Brazil, everyone involved still profits from performing rights,” he says in conclusion.