Live music: Céu, Karol Conka, and Supultura share their success cases

Different trajectories and musical styles, but the same achievement: success in Brazil and abroad. Andreas Kisser from Sepultura, and the singers and songwriters, Céu and Karol Conka thrilled the audience at the Brasil Music Summit (BMS) by telling the challenges and victories of their successful careers. The presentations took place during the two days dedicated to live music, February 8 and 9.

The event, which happened from 6 to 9 at Unibes Cultural, is promoted by Brasil Música & Artes (BM&A) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), through Brasil Music Exchange (BME) program, counted on over 500 congress persons, besides 1400 people of the end public, who went to watch the shows.

“We wanted to bring inspiring stories and at the same time hold workshops with practical subjects that generate doubts among professionals, such as visas and fees for performing shows abroad”, says André Bourgeois, director of live music programming, CEO at Urban Jungle.

Andreas talked about the international rise of Sepultura, certainly one of the Brazilian bands that most performed international shows, deserving even a documentary on Netflix.

In a chat with André, who is also her manager, the singer Céu shared her career from the beginning, when she played in nightclubs in Vila Madalena and Augusta Street, to her performances at major festivals, such as Coachella, and her presence among Billboard’s top 200 on the United States in 2007. “When we were doing our independent distribution and putting the albums in box, we received such news. It was amazing. We were selling 10,000 albums a week at the time”, André recalls.

Interviewed by Evandro Fioti Roque de Oliveira of the Laboratório Fantasma, Karol Conka recalled not only exciting moments in her career, but also commented on her brand as an icon of female empowerment. “My mom once asked me where I get so much information to write. I told her that I watch a lot and everything for me is poetry”, she described.

Two round tables were also aimed at clarifying doubts from audience in relevant debates to live music professionals. In the debate “O que vem primeiro: o selo ou o booker?” (What comes first: the seal or the booker?), representatives of labels and booking agencies debated on how to tie up partnerships to have the best representation abroad, especially regarding the sale of shows and the promotion/release of songs.

Representatives of international festivals and cultural centers present at the event – Barbican Center, Montreal Jazzfest, Québec Festival, POP Montréal Festival, Rencontres Trans Musicales Festival, Les Suds à Arles Festival, and Les Escales Festival – gathered in a panel in which they explained what they take into consideration when selecting artists for their lineups. Among the tips, is the ability of delivering a quick and clear good digital presentation of the band, showing the song essence.

The event ended with a lecture by Renato Martins, journalist, music researcher and founder of the label/blog Funk na Caixa, which told the story of funk, one of the most impressive musical genres in the world.

 

Showcases

Brasil Music Summit (BMS) gathered 23 musical presentations in four days of programming at the BMS Festival. Besides the congress persons, the shows were opened to the end public, being watched by about 1400 people.

The lineup was selected by a committee of professionals from Brazil and abroad and had names like Céu and Karol Conka, besides Tássia Reis, Xenia França, Luedji Luna, Boogarins, Drik Barbosa, Barbatuques, Höröya, Teto Preto, Josyara, Beto Villares, Mestrinho and Nicolas Krassik, Quarteto Roda de Choro, Filó Machado, Gabriel Grossi, Tuyo, Felix Robatto, Black Mantra, Autoramas, Rakta, Maria Beraldo, and Ricardo Herz Trio.

The next edition of BMS will happen on February 10 and 11, 2020 in São Paulo, and the program continues on February 12 and 13 in Recife as part of Porto Musical.

 

About BME

The Brasil Music Exchange (BME), a Brazilian music internationalization project carried out through a partnership between Brasil, Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), promotes the Brasil Music Summit.

Brasil Music Summit highlights music supervisor activity

Brasil Music Summit (BMS) gathered 500 professionals and 1400 people from the end public between February 6 and 9 in São Paulo. The event, promoted by Brasil Música & Artes (BM&A) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), through the Brasil Music Exchange (BME) program, had the first two days dedicated to music branding and synchronization.

The programming of these contents was led by Mario di Poi, Executive Director at Inputsom Arte Sonora. “Our goal with this event is to bring people who are references in these sectors for developing the Brazilian market, spreading knowledge and intensifying it”, he says.

In the opening speech, Jen Malone, an American music supervisor nominated to the Emmy for her work on the Atlanta series and responsible for the soundtrack for the movie Creed II, detailed these two works creating process. The professional highlighted that there are many creative differences between series and feature films, the latter allowing a more thorough and in-depth performance by the music supervisor.

Who also took the stage to tell a case of success was Justine Von Winterfeldt. She worked on the animation of Netflix Next Gen, which faced a huge challenge: to bring together references from China and the United States.   “Besides, we had to think the music according to the characteristics of each character, we mixed elements made in both countries having an extra challenge: the time zone”, she commented.

Sanaz Lavaedian, one of the most renowned music supervisors in the world, shared her experience in releasing today’s biggest blockbusters. “The trailer is so important that Hollywood studios usually order different versions for various companies in order to choose the best. It has to represent a good summary of what the film is, generating impact, and the musical part obviously has to follow it”, she said.

Among the Brazilians, the success case of Luna Show excited the audience with the presence of André Abujamra (Mondo), Márcio Nigro (Mondo), and Kiko Mistrorigo (TV PinGuim). They presented the creative process to create a project from scratch. The composer of tracks for cinema and TV, Beto Villares, shared some of his experience in a lecture followed by musical presentation.

One of the pioneering initiatives of this edition was also a training workshop for music supervisors. The activities were conducted by the North American Justine Von Winterfeildt, who worked in the animation musical area of Netflix Next Gen, and Samantha Schilling, creative director at Songtradr, a music licensing platform that connects artists to content creators such as filmmakers, TV producers, and brands.

The next edition of BMS will happen on February 10 and 11, 2020 in São Paulo, and the program continues on February 12 and 13 in Recife as part of Porto Musical.

 

About BME

The Brasil Music Exchange (BME), a Brazilian music internationalization project carried out through a partnership between Brasil, Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), promotes the Brasil Music Summit.

Music branding: brands in music focus

A still new subject for some marketing and music professionals, the music branding composed the programming of the second day, February 7, of Brasil Music Summit (BMS) 2019. The conference brought together 500 professionals and over 1400 people from the end audience between February 6 and 9, in São Paulo. The event, promoted by Brasil Música & Artes (BM&A) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), through the Brasil Music Exchange (BME) program, had the first two days dedicated to music branding and synchronization.

“We were able to accomplish with a very important goal: we wanted to bring advertising agencies and marketers from different segments to this event. We are going to increasingly tighten these ties. After all, all sides have only to win”, says the general director of BMS and project manager at BM&A, Leandro Ribeiro.

One of the special activities developed in the music branding area was a mentoring in partnership with two companies: Grupo Fleury and Rappi. “Each brand previously submitted a briefing to a creative group of music business for development of customized projects”, explains Leandro. On February 7th, all groups presented their ideas and received feedback.

On the main programming, lectures by brands, media vehicles and advertising agencies: one of the most awaited was of Charlotte Von Kotze, music director at Vice Media, which develops content projects for brands, having music as the backbone. “Today videos are less to introduce products and more to tell stories. Public wants authenticity, that’s what brands are looking for with us”, she commented.

Lectures by Mike Ladman of Droga5 and Benoit Dunaigre, Havas | HRCLS, advertising agencies in England and France, respectively, have also brought new perspectives on the future of more content-oriented advertising, including artistic and cultural performances.

On the Brazilian side, Roberto Guimarães from Oi Futuro showed how the company encourages talents and stimulates creativity and innovation, fostering collaborative production in the digital age. The singer and songwriter Rachell Luz and Danrley Calabrezi of 2ID music branding told Morana’s success case, which sought to expand the relationship with customers through a music strategy at the sales point.

In workshops it was possible to learn the most relevant concepts of music branding: from how to check the musical DNA of a brand to the application at the sales point. The Meet the Brazilian Festivals panel was aimed at showing professionals in the branding and marketing areas the possibilities of activation/sponsorship at some of the main independent music festivals in Brazil, such as Se Rasgum, RecBeat, Sampa Jazz Festival, Poá Jazz Festival, and Bananada Festival.

The next edition of BMS will happen on February 10 and 11, 2020 in São Paulo, and the program continues on February 12 and 13 in Recife as part of Porto Musical.

 

About BME

The Brasil Music Exchange (BME), a Brazilian music internationalization project carried out through a partnership between Brasil, Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), promotes the Brasil Music Summit.

Brasil Music Summit closes 2019 edition with USD 1 million in business expectation

Between February 6 and 9, Unibes Cultural hosted the second edition of Brasil Music Summit (BMS), which was attended by over 500 accredited participants and another 1400 people from the end audience, who attended the shows.  The project is carried out by Brasil, Música & Artes (BM&A) in partnership with the Ministry of Culture and the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brasil) through the Brasil Music Exchange (BME) program.

The conference gathered contents related to sync, music branding and live music with a great focus on exporting Brazilian music, training of professionals to undertake new types of music business and closing of international business. The contacts made and the business rounds generated expectations of USD 1 million for the next 12 months.

“One of our essential goals is providing Brazilian companies with a unique opportunity to get in touch with professionals from the main target markets of our music, without having to leave Brazil. For this, we carry out an extensive work of prospecting international names. We managed to attract different guest profiles”, explains BM&A project manager and event director Leandro Ribeiro.

And completes: “All these actions are pioneering and aim to mature the Brazilian music market, generating more income, jobs and business. “When comparing Brazil with other nations we realize that we have a lot of growth capacity compared to the size of the country and its economic greatness. Holland, for example, is the 17th world economy and generates USD 1 billion with the music market, Italy is the 8th largest economy in the world and produces USD 1.1 billion in this market, and Canada, the 10th largest economy in the world, generates USD 1.5 billion, while Brazil, which is the 9th economy, only makes USD 480 million. With this we see that we have a growth potential of at least USD 800 million per year”.

 

Intense programming

Leandro shared the programming activities with live music director André Bourgeois, CEO at Urban Jungle, and sync director Mario Di Poi, CEO at Inputsom Arte Sonora, who were essential in the search for the best profiles. The opening of the program had the Executive Director at Unibes Cultural, Bruno Assami, the director at BM&A Juca Novaes, and the director at Ancine-SP Carlos Ramos.

The programming was divided into four pillars: lectures and panels focused on the presentation of successful cases and relevant debates to the industry; workshops on practical subjects of the professionals’ daily life; business and networking activities, such as business rounds and meetings, and showcases for the presentation of 23 Brazilian bands and artists, including names like Céu and Karol Conka.

The 28 international guests present in Brazil included festival programmers, bookers, music supervisors and representatives from advertising agencies and media vehicles. Among the synchronization and music branding professionals is Jen Malone, Emmy nominee for the Atlanta series and responsible for the track of the recently released Creed 2. The professional was very pleased to be able to contact new names of Brazilian music. “I really enjoyed meeting artists such as Tássia Reis and Xenia França”, she commented.

The synchronization area also included Brazilians who successfully work here and abroad. It is the case of the children’s animation Show da Luna, represented by André Abujamra (Mondo), Márcio Nigro (Mondo), and Kiko Mistrorigo (TV PinGuim), and the singer and songwriter of tracks for TV and film Beto Villares. Two major segments, e-sports and games, deserved highlight, with the presence of Brazilians Samuel Ferrari (Mdois), Felipe Junqueira (Mdois), Thiago Adamo (Game Audio Academy) and English Duncan Smith (Sony Playstation). Pete Kelly, head of music for the British network BT Sport was also present: “an excellent event, one of the best I’ve been to, with a lot of interesting content. A very positive point was the possibility of meeting new artists in the showcases”, he said.

In music branding, the highlight goes to cases of advertising agencies or media vehicles that work editorial content for the brands: Droga5 and Vice Media, both North American, and the French HAVAS | HRCLS. Among the Brazilian cases, were Morana and Oi brands.

One of the special activities developed in this area was a mentoring in partnership with two companies: Grupo Fleury and Rappi. “Each brand previously submitted a briefing to a creative group of music business for development of customized projects”, explains Leandro. On February 7th, all groups presented their ideas and received feedback.

The live music section included booking agents, labels, record labels, festival programmers and cultural centers, such as the Barbican Center, Montreal Jazzfest, Québec Festival, POP Montréal Festival, Rencontres Trans Musicales Festival, Les Suds à Arles Festival, and Les Escales Festival. The responsible for this last, Jérôme Gaboriau, announced during the closing of BMS that will produce a stage in the next edition of his event, which will take place in July, dedicated to the city of São Paulo. “To compose the lineup, we selected artists who very well represent the city’s music in different styles: Edgar, Céu, Sepultura, Tropkillaz, Tássia Reis, Ceito Preto, and Demônios da Garoa”, he announced firsthand. Andreas Kisser, from Sepultura band, and the singers Céu and Karol Conka gave inspiring and exciting lectures telling the secrets of the development of solid careers in Brazil and abroad.

The event ended with a lecture by Renato Martins, journalist, music researcher and founder of the label/blog Funk na Caixa, which told the story of funk, one of the most impressive musical genres in the world.

 

First music supervisors of Brazil

Among BMS objectives is also the generation of knowledge for those who want to work in the areas of synchronization and music branding. For this, one of the initiatives was a training workshop for music supervisors. The activities were conducted by the North American Justine Von Winterfeildt, who worked in the animation musical area of Netflix Next Gen, and Samantha Schilling, creative director at Songtradr, a music licensing platform that connects artists to content creators such as filmmakers, TV producers, and brands.

“The United States are today the most advanced country in the world in music supervisor work. Of course there are people responsible for the musical part of audiovisual productions in Brazil, but here, this job is not as structured as there. So, in this workshop, we wanted to show how professionals can boost their performance”, explains Samantha.

To close this activity, within the BMS programming a Music Supervision Forum took place on the 8, when participants presented the results of the music supervision workshop and discussions were held on how to make the role of the music supervisor essential in national audiovisual productions that have export potential.

The next edition of BMS will happen on February 10 and 11, 2020 in São Paulo, and the program continues on February 12 and 13 in Recife as part of Porto Musical.

 

ABOUT BME

The Brasil Music Exchange (BME), a Brazilian music internationalization project carried out through a partnership between Brasil, Música & Artes (BM&A) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), promotes the Brasil Music Summit.