Palestras do primeiro dia do BMS abordam diversos temas e suas ligações com a música

O primeiro dia de painéis e palestras do Brasil Music Summit: Sync & Music Branding contou com discussões de diversos temas relevantes para sincronização: o relacionamento entre ofertantes de música e produtores do mercado audiovisual, as tendências da música e realidade virtual, o poder da música na animação, com foco no case do filme “O Menino e o Mundo e da série “Salvos de Extinção”, e o trabalho em megaeventos como a Copa do Mundo de 2014.

Na primeira palestra, Samantha Schilling, da Reel Muzik Werks, falou sobre a divulgação da música e a procura dos produtores por estas: “O mais importante são os relacionamentos. Saber o que você está fazendo e para quem está fazendo. É necessário saber em que está trabalhando. Muitas pessoas não procuram um tipo de música simplesmente por não saber que ela existe”, disse.

Já no painel ligado às tendências, moderado por Mário Di Poi, da Inputsom Arte Sonora, e comandada por Fábio Hofnik, da Hyper VR, Bernardo Massot e Evandro Cavalcanti, ambos da Sonido, falaram sobre o crescimento da realidade virtual. Para Fábio, “a realidade virtual vai superar a televisão, pois a tendência é migrar para novas mídias, e essa área está recebendo muito investimento”.

Cases de sucesso

Dentro dos painéis que apresentaram cases de sucesso, Alexandre Guerra, da Inputsom Arte Sonora e Maurício Dias, da Grifa Filmes, falaram sobre todo o processo criativo envolvido na trilha sonora de série “Salvos de Extinção”, que teve trilha gravada na Hungria.


Ruben Feffer
e Gustavo Kurlat, ambos da Ultrassom, falaram sobre o sucesso da música na animação. Em especial “O menino e o mundo” e a criação de todas as sonoras que aparecem no filme. “Pensamos a música de uma maneira que cada lugar trouxesse referências musicais. A narrativa foi criada pela música”. A trilha do filme foi inteira criada, sem serem copiados sons.


Otávio de Moraes
contou a experiência de participar de um megaevento. No caso, a Copa do Mundo de 2014. Ele foi responsável pela abertura e encerramento do evento. Em um processo bastante complexo, que levou oito meses, ele enfrentou diversos desafios. Entre eles, a necessidade de realizar uma música universal, na qual diversas nações se vissem representadas.

Confira algumas fotos das palestras:





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